Audience Research

Below is a survey that Me and Nikki wrote up to develop our understanding of audiences inside the music industry specifically;

http://www.surveygizmo.com/s3/1359078/Audience-Research


Results Evaluation:

Before we got any results back, through previous research in class we already had an understanding of wide of a range the music industry has towards people. Age is constantly a factor that is irrelevant towards music consumption. Genre isn't vital to certain age groups, there are no restrictions which gives people a sense of freedom. The ability to be able to listen to what you want is very good. Me and Nikki had both agreed to have a target audience age group of around 13-25. After  analysis of our survey results, we found it isn't embarrassing for people over this age group to like the same genre. This made us think that we can expand our target audience to ages above.
The music video itself is a project I want people to want to watch it again and find out if they have missed anything. This is the quality of a well made, entertaining video which is what bracket I want my video to fall under. Gorillaz are a personal example of what I can watch over and over again. It just isn't boring, fast cuts make the video more upbeat meaning I want to watch it again. 

Music Video Storyboard

Introduction

• The Establishing Shot has been improved since Me and Nikki originally drew up this storyboard; It begins with a long shot of Georges house with a car driving slowly into the shot and parks up in the shot. The car is being driven by one of Jordan's mates who is dropping him off for his band practice (Paper Shop Dave's performance in the Shed). 
• The camera then cuts to Nikki filming in the back seat of the car when it pulls up. This shot involves both Jordan and his mate in the shot. The shot is an Over the shoulder shot on both of them. 
• A cut to Jordan getting his phone out of his pocket then texting George saying 'I'm here bro' then occurs. He then puts the phone back into his pocket.
• Going back to the Over the shoulder shot, Jordan then knuckle touches his mate (Safe) and then thanks his mate for dropping him off, so some slight dialogue.
• Then it cuts to the second image on the storyboard; the camera is looking under the car from the other side in which Jordan gets out of the car. With this very unique shot, you can see the persons feet touch the floor then cut to a shot of their whole body getting completely out of the car. 

- After finalising our ideas on our narrative, we then went onto planning our story board. We declared that we wasn’t going to write up every shot of our music video as we found that we would end up changing our mind when we are at the location with the opinions of our actors. Instead we have decided as shown below to only do our main important shots within the video. This will prove to be a very good guideline to work with when we take it with us to the locations of filming

Shooting Schedule

1.Performance narrative shooting in the Shed: 

1/10/13 - 3/10/13 (If required) 

2. Attenborough filming for Jess:

4/10/13

3. Attenborough filming for Paper Shop Dave:

7/10/13 

• All three of the location settings are going to be filmed on separate days. This is because we want to try our best to prevent any filming confusion problems. Getting from location to location in the same day with instruments will be a hassle and one that we feel would be best if it didn't exist. Having a full day or two to record as much footage as we can from each narrative and location would mean a wider range of shots and footage to edit from.

• Another point behind this decision is that it will prevent boredom from our little cast featuring in the music video. If they were to film their individual bit and get it done successfully, they would want to leave whilst other filming occurs.
   

- The main advantage of having an actual band behind playing in a music video is they can actually play the music whilst they are being filmed. This is just going to make it look more in synch when they are on the camera in the video. Acting isn't a problem or a requirement when the band can play the actual song and act as normal as they would if they normally practiced. With the song still being a newly released track, I had to wait a while for myself to actually learn the track. However, a tablature is the way in which I learn music because my music theory ability isn't very good meaning I have no confidence reading it. After a new song is released, it usually takes a while for the song to be tabbed up online for people to learn it. In this case with the Arctic Monkeys new album being a hit, so was the song 'Arabella'. It is already tabbed up so I have learnt and so has my band. This was an initial problem when we decided our track was going to be Arabella because it wasn't tabbed and we had no real idea of when it would be.

- I am the bass player and backing vocalist in my band 'Paper Shop Dave' so I have learnt the bass part, this is the tablature I found:

http://www.911tabs.com/link/?8342178

Mock up of Magazine advert and Digipack

 Digipak planning and research



- In the picture above is the format in which digipak I would like to create. In both of the pockets labelled 'Inside' on the top right and left, I am thinking to have pictures displayed of either the band that are in the music video being 'Paper Shop Dave' or the actors.

• A prime example the format in which I want to do is Arctic Monkeys album 'Favourite Worst Nightmare'. The original template at the top of the post is 6 panels. This folds into the 3 folds out like the picture displayed above. I would want to place the CD holder in the middle with two leaflet holders either side. The folders will consist of leaflets that involve a brief on what is involved in the album. The other folder on digipaks usually contains something of different features to the consumer such as a Live DVD. I could design a folder for that to happen. 

• On the back of the digipak is the track-listings. Below the track-listings will be the people who have worked on the album itself being producers, mixers and the artists themselves. With the track being wrote by Arctic Monkeys, they will be put on the back of the track explaining that they wrote the actual song for the music video. The performance in the music video will mean that the picture leaflet involved in a folder will be of Paper Shop Dave performing.

The track-listing would get numbered on the back of most digipaks for people who are browsing what they would like to buy in shops to actually see the content of the CD on the back.
Full tracklisting for Arctic Monkeys’ AM:

1. Do I Wanna Know?
2. R U Mine?
3. One For The Road
4. Arabella - The track we are filming our music video to at number 4 on the album.
5. I Want It All
6. No. 1 Party Anthem
7. Mad Sounds
8. Fireside
9. Why’d You Only Call Me When You’re High?
10. Snap Out Of It
11. Knee Socks
12. I Wanna Be Yours

• The album artwork for Arctic Monkeys' new album 'AM' could also be involved on the digipak to inform consumers of what will be on the front of the album in case they heard the track and became interested in purchasing it.

'Paper Shop Dave' album artwork:

For my digipak, I had designed an album artwork piece for my band a while back. I only thought this morning that I could use it on the front of my digipak. The whole digipak will be themed on the front of it. The black and white colour contrast I think will look very good through the whole digipak. Colour scheme in my opinion is the most important factor about a digipak.

Too much information on display also hinders the appeal to the consumer in my eyes. I like the setup of bold and standout instead of writing everywhere and unnecessary speech.  

- A great example of hand-drawn album artwork is 'The Beatles - Revolver'.
 Several different photos of the individual members in the band are put together in a collage type format. This is what I wish to do on the left front side.

 
 

Paper Shop Dave logo: 

The will be featured on the spine of the digipak, this idea is done on pretty much all CD's and digipaks. 





Digipak Designs:


Digipak Foldout

Front cover

Spine

 Front side
  
- On the left of the front side shot, the page is dedicated to the band in images. A collage idea that I am going to be doing was inspired whilst I was researching and came across the popular 'Revolver' album artwork by The Beatles. The inspiration was based on the fact that my colour scheme is going to be black and white which is portraying the rock 'n' roll simple contrast and the fact I want it to look hand drawn, the 'Revolver' artwork is actually hand drawn also.

 Back cover/Track-listings

 Inside

 Left-side flip out

 Right-side flip out

• 
  

• Example of a instrument shot below, close-up of the bass guitar input.

CD Holder

Lyrics Leaflet

Magazine advert research and planning:

Magazine adverts are used by artists and bands to successfully broadcast themselves to an interested audience. The magazine adverts that artists use are mainly in music magazines, however can feature in other magazines such as 'OK!'. This is primarily because the audience will already be interested in music because they are reading a specific music magazine, and in some cases that type of music is dependent on what genre related magazine they purchase. Some examples of music magazines include: NME, Q, Rolling Stone, Mojo and Top Of The Pops; specific genre related music magazines include: Kerrang which is rock genre related, Vibe which is Urban and Hip Hop style music, Music which is a classical based genre magazine and Billboard which is a pop music based magazine.

NME AM 'The Final Chapter': This is another way in which bands can create their star image. Appearing on front covers of a popular magazine can boost the fan base and lead to more consumption of their music. It is a more direct way of advertising the latest news behind the artists because everyone who purchases this or even sees it will notice that it's the Arctic Monkeys. This is replacing the fact you'd have to already have the magazine and reading through it to see a magazine advert.

The picture displayed above is the Arctic Monkeys latest tour magazine advert.The image taken of Alex Turner here is portraying his star image massively. With the band title Arctic Monkeys just above him, the other band members themselves aren't featured. Does this suggest a level of importance is more directed towards Alex than the group as a whole. Surely if it was just a photo of Alex Turner performing then people would assume that he is a one man act.

• The pose in which he is striking above the audience behind him also backs up my previous point. It is like he is a God to these people behind him who are screaming love towards him and he is just getting on with it like a standard day to day regime.
• Very large and bold writing of 'Arctic Monkeys' at the top of the image grabs the attention of anyone who would be interested followed by the less important stuff at the bottom in smaller font if someone was to take a closer look. I have always thought of this to be a sort of seduction technique, grabbing peoples attention and advertising where and when you could go and see them.
• Everything that you need to know is basically involved in this image; Support band (The Strypes) Tour dates, Ticket website/number, Date and time of tickets on sale.
• Also at the bottom, they have still been able to fit in a small advertisement for when the new album will be out to purchase and that the single 'Do I wanna know' is out now.

Seasick Steve:

Image - The pose that Seasick Steve is doing represents his character very well. The mis en scene displayed isn't specifically for the shooting of the photo, it is the clothes that he wears on a day to day basis. The scruffy image is stereotypical of a person who has inherited it from a southern American state like Texas etc. The whole image is quite minimalistic.
Colour - Black and white colour contrast is a simple complexion which I think represents his music perfectly. The act is him with his guitar, a microphone and use of his foot as a metronome drum beat.

Text/font/size/colour -The text looks like it was drawn with a crayon. This is yet again a simple effect to the design of the magazine advert. Down to earth approach is done throughout this whole magazine advert. It is also used on the majority of his work, a sort of signature font.

 

The Prodigy Warriors Dance LIVE Album: 

Image - This magazine advert also shows the point behind the album. The Prodigy are considered to be one of the best artists to see perform live. The quote from Kerrang using the word 'Ferocity' just sums them up perfectly. It appeals to me greatly as they are one of the bands that I haven't seen but really want to see. The crowd looking into the fire burst effect in the middle protects us from seeing the band on stage but also shows how manic it would be. A sort of comparison is there for the band towards the fire burst.

Colour - Vibrant colours are used. The fire effect draws you into what is actually happening on first impression. It describes the genre that they are, being Drum and bass perfectly.

Text/font/size/colour - The text used for 'The Prodigy' is quite a haunting, commonly used thriller font. This represents their stage presence perfectly. They tend to come on stage in weird, extravagant costumes with flashing lights and several other special effects. It isn't just a music based performance, they are a show of entertainment for their audience to witness. Not many artists plan and put together the amount that they do for their shows. The outfits however are often quite daunting which goes perfect with the jagged font they use.

 Paul Simon:

Image - Paul Simon and his guitar. Establishing a relationship between the two, suggesting how much he loves music and his guitar. A sense of innocence portrayed in his facial expression and eyes, describing the genre well. His acoustic songs are very calming but incredibly catchy and melodic.

Colour - Basic scheme colours. Photo in black and white, sense of simplicity. Old fashioned quality to it. Portrays him as his character. Metallic gold type colour on the text, making it more stand out and bold to readers. Lighting is above him looking downwards to give a nice effect on the photo with shadows on the left side of his face with his arms coming over the black guitar into the light.

Text/font/size/colour - The font is very smart. Sophisticated, slim text. Size of the text on top of the page is clear. Bottom of the page text includes; Album name, magazine advert review quote, stating who is featuring and release date. This is actually a very humble approach to a magazine advert. It won't catch your eyes to another magazine advert like The Prodigy for example but can appeal to the elder generations that he used to play to in his song writing prime being the 60's-80's. 

Magazine advert Mock-up:

The magazine advert design is taken quite simply from the front cover of my digipak. It is the design in which I drew up for my band a while back. From previous research, I have found out that more often than not, the magazine advert is usually the actual album front cover or something to do heavily with it.

I have inserted text boxes in the coffee stains (top right) with magazine reviews which I will make up when it comes to my final design edit.

Risk Assessment

Whilst filming our music video, there are many risks which may occur, therefore we may have to undertake tasks to avoid dangers and accidents, these are shown below:

• Losing or damaging equipment - Whilst filming we will have to be careful and be respectful with the camera for instance so no accidents occur to proceed this we will keep the camera in the bag at time we don’t need it also whilst it’s it on the tripod we will make sure it’s secure. Also some of the equipment that we will be using such as the tripod should be provided by the media faculty in college, meaning that if that was to be damaged it could limit other A2 students filming time if they were wanting to use it. 
• High Angles- Because we are planning to do high angle shots whilst filming the band I will make sure I have someone accompany me and whilst the band is on the roof top we will make sure we don’t film in a threatening area.
• Cables - As our music video is based around a band there will be many guitar cables for instance on the floor so whilst filming myself and Nikki will have to be aware of this and try to keep the filming area tidy in order to avoid accidents and cables being damaged.
• Bottom Park - Be considerate that’s it’s an open, public park and there will be other people using the park. Ensure no misconduct or ill behaviour from all the team.
• Co-op roof top - This location we have chosen could be a very big risk to the performers in our music video as its very dangerous for that we have to be very careful and sensible when filming.

• This is a photo of the Co-op that we are filming at in Stapleford. Just to the right of the photo is a road that goes up a hill to further streets of houses. This leads around the back of the Co-op to the roof where there is a car park located. This means that the accessibility of the rooftop shouldn't be a problem having to carry all the equipment up there such as guitars and instruments.

- The one problem that we are having however is the drum kit. A drum kit made up of several different individual drums and to get them transported to this location would be very difficult. The one way that we are thinking to possibly get around it, is to just bring a single drum kit part such as a snare and have the Paper Shop Dave drummer use that. This would give a simple but effective impact on our music video.

- The main influence behind us choosing to record on a rooftop is because the scenery will change from that of the band performing a practice session inside a shed. To be able to cut from each performance will mean a change in mis en scene which will hopefully keep the audiences attention, especially if they are local and realise where the location actually is. This will give common ground to the audience as they know that they have been to this location.

Artist Profile

Gorillaz

Brief overview:

Gorillaz are a British musical and visual project created in 1998 by Damon Albarn and Jamie Hewlett. Damon Albarn, born 23 March 1968, is an English musician, singer-songwriter and record producer. He is best known for being the front-man of the alternative rock band Blur as well as the vocalist and principal songwriter of virtual band Gorillaz. They originate from Essex, England. The labels that have worked with throughout their history are; Parlophone, Virgin, EMI, Def Jam, Universal Music Group. They are still present to this day and started in 1998, however had an hiatus in the year of 2011 and 2012. This was because of the band members and live performers going to do their own separate thing. They are heard to be recording new material in late 2013 and to be expanding on this in the next year or so. The Gorillaz are famous to a worldwide stage for their live performances.
Damon Albarn and Jamie Hewlett first met in 1990 when Graham Coxon, a fan of Hewlett's work, asked him to interview Blur, which was a band both Albarn and Coxon and had only recently formed. Damon Albarn being previously known and famous for being the front-man of Brit Pop-rock band 'Blur' who also had much success in the charts, already had a reputation to have the ability to earn commercial success. Blur were described to be as the 'rivalry' band to the Gallagher brother's 'Oasis'. They competed for years throughout the late 80's and early 90's in the charts as they music was deemed to be quite similar genre and structures. They both didn't agree in sharing the fame as Britain's most hyped up band at the time so a hatrid slowly begun to grow throughout years to come.
The project consists of Gorillaz itself and an extensive fictional universe depicting a "virtual band" of cartoon characters. This band has four animated members: 2D (lead vocalist, keyboard, and melodica), Murdoc Niccals (bass guitar and drum machine), Noodle (guitar, keyboard, and occasional vocals) and Russel Hobbs (drums and percussion). Their fictional universe is explored through the band's website and music videos, as well as a number of other media, such as short cartoons. The music is a collaboration between various musicians, with Albarn being the only permanent musical contributor. Their style is a composition of multiple musical genres, with a large number of influences including alternative, rock, hip hop, electronica, dub and pop.

The band's 2001 debut album 'Gorillaz' sold over seven million copies and earned them an entry in the Guinness Book of World Records as the Most Successful Virtual Band. It was nominated for the Mercury Prize in 2001, but the nomination was later withdrawn at the band's request. Their second studio album, Demon Days, released in 2005, went five times platinum in the UK, double platinum in the United States, earned five Grammy Award nominations for 2006 and won one of them in the Best Pop Collaboration with Vocals category^. The band has won numerous other awards, including two MTV Video Music Awards, an NME Award, three MTV Europe Music Awards, and have been nominated for nine Brit Awards. The combined sales of the Gorillaz and Demon Days albums had exceeded 15 million by 2007. The band's third studio album, 'Plastic Beach', was released in March 2010.
Their latest album, The Fall, was released in December 2010 as a free download for fan club members, then in April 2011 as a physical release.
In April 2012, Albarn revealed that the project was "unlikely" to continue due to disagreements with Hewlett. However, he later stated that when he and Hewlett had worked out their differences, another Gorillaz record was possible.

As you can tell, the album artwork that Blur had used for their Greatest Hits album was taken across as Damon Albarn used it for the very commercially successful album 'Demon Days' by the Gorillaz.

Music videos:

Gorillaz - Dare:

 The main purpose of most Gorillaz music videos is to advertise and portray the animated characters who are seen as the musicians behind the tracks when really it's actual performers and recording artists. It is a classic and original trademark that was created by Damon Albarn, the founder  of the Gorillaz. This video involves Shaun Ryder, ex front-man of popular indie Brit pop band Happy Mondays. His head is introduced in a close-up shot at 0:33. The whole video than that image is animated. A contrast of dull and bright, attractive lights are used throughout the video. The contrast makes the difference between shots more significant and noticeable to the audience.



Gorillaz - Clint Eastwood:

 Clint Eastwood is one of the Gorillaz most commercially successful song. Now reaching 49+ million views on YouTube,  the song was released as the first single from their self-titled debut album in March 2001. It peaked at number 4 on the UK Singles Chart and number 57 on the US Billboard Hot 100. The single has sold 480,000 copies in the UK according to the Official UK Charts Company. Rolling Stone magazine ranked it 38 on its 100 best songs of the 2000s. In October 2011, NME placed it at number 141 on its list "150 Best Tracks of the Past 15 Years". The song is named after the actor of the same name due to its similarity to the theme music of The Good, the Bad and the Ugly, as well as the song's notable melodic line. This was said by Damon Albarn in an interview that the film actually inspired by the slow tempo, catchy hooks in the melody.
The song is a mix of electronic, dub, hip hop and rock, so yet again this is an independent music style that only the Gorillaz have. The verses are rapped by Del Tha Funkee Homosapien, portrayed as a blue phantom in the video, while the chorus is sung by Damon Albarn, portraying the animated character 2D. There are many artists that collaborate with Gorillaz as their music is constantly diverse and changing. This is seen in their latest album 'Plastic Beach' released in 2010 where orchestra are used frequently in the majority of the songs on the track-listing, also an appearance from Snoop Dogg. They are now at the prestigious and successful level they require to have the ability to be able to work with someone of the reputation that artist Snoop Dogg has.

The music video for Clint Eastwood has a performance from  the animated band who individually fade into the shots at around 0:20 seconds. Seeing them play the instruments quite comfortably is amusing but fascinating at the same time. Technology is now at the advanced level in which animated characters can be made to look like they are actually playing instruments to a convincing, professional level.

Defining Audiences

For many obvious and different reasons, media producers and institutions like to consider audiences in groups. This is particularly true in advertisers. who have led the way in targeting groups of consumers.

Media producers, institutions and innovators quickly identified that there was not just one audience or one market. The audience can be segmented and marketed into different ways depending on the way they have been defined.

The more obvious ways to classify audiences are by age, gender, race and location.

Income status:

One of the ways to classify an audience is by their class, which is normally judged on the kind of job that the main wage-earner of the householder earns. Audiences are put into 6 separate and varied categories shown below:

1. Upper middle class - Top management; bankers, lawyers, doctors, and other professionals
2. Middle class - Middle management; teachers, many 'creatives' e.g. Graphic designers etc.
3. Lower middle class - Office supervisors; Junior managers, nurses, specialist clerical staff etc.
4. Skilled working class - Skilled workers; Tradespersons (white collar)
5. Working class - Semi-skilled and unskilled manual workers (blue collar)
6. People at lowest level of income - Unemployed; students, pensioners, casual workers.

Young and Rubicam's 'Four Consumers'

As the concept of class became less fashionable, advertisers started thinking about audiences in different ways. One of the best-known was devised by the advertising agency 'Young and Rubicam'

• Mainstreamers - Make up 40% of the population. They like security and belonging to a group.
• Aspirers - Want status and the esteem of others. Like status symbols and designer labels etc. Live off credit and cash.
• Succeeders - People who have already got status and control.
• Reformers - Define themselves by their self-esteem and self-fulfilment.

Values, Attitudes and Lifestyles:

This approach is quite similar to the 'Young and Rubicam's but offers a more sophisticated range of descriptors for audiences. The theory states that the consumer behaviour is motivated by three self-orientations: Principles, Status and Location;

Principle-orientated: Guided in their choices by idealised criteria, rather than by feelings, events or desire for approval and opinions of others.
Status-orientated: Look for products and services that demonstrate success to their peers.
Action-orientated: Guided by a desire for social or physical activity, variety and risk taking.

Life Matrix:

One of the latest approaches to audience targeting has grown out of the field of Market Research. The Life Matrix tool, launched by MRI and RoperASW, defines ten audience categories, centered around both values, attitudes and beliefs, and more fundamental, demographic audience categories.

Tribe Wired - Digital, free-spirited, creative young singles 

Fun/Atics - Aspirational, Fun-seeking, active young people

Dynamic Duos - Hard-driving, high-involvement couples

Priority Parents - Family values, activities, media strongly dominate

Home Soldiers - Home-centric, Family-orientated, Materially ambitious 

Renaissance Women - Active, caring, affluent, influential mums

Rugged Traditionalists - Traditional male values, love of outdoors

Struggling Singles - High aspirations, low economic status 

Settled Elders - Devout, older, Sedentary lifestyles

Free Birds - Vital, active, altruistic

Permission for filming and track use

Permission to use the track 'Arabella'

Below is the email in which we sent to the Arctic Monkeys 'General contact email' service located on their website. Meaning behind this is to gain permission to use the track to film our music video over and prevent any further issues such as copyright occurring. This would cause even more stress than what we already have to film it in the first place in such a short amount of time to fulfill good quality for our deadline.

Permission of our locations:

Locations for me personally, turned out to be the hardest factor to finalize where we actually are going to film. Initially in our pitch prezi, you can see that we brainstormed quite a few possible location ideas that could go with the music genre very well in an artistic fashion. However, many of them are too similar too each other, meaning that we settled on deciding one urban location and one woodland location. I believe this indicates to the audience that is isn't obvious that is was filmed in the same day. If the camera always ends up cutting to the same environment, viewers would begin to question the amount of thought that has gone behind it as it seems to be filmed in one afternoon.

We have planned to film part of the video on a roof top to add to the rebellious attitude that is portrayed by an indie rock band. This therefore meant that we had to send an email for permission to the business in which the rooftop is above. This is purely to prevent any unexpected hassle for the shop themselves being very busy on a daily basis and for us to undergo filming without any interruptions. The reason behind us choosing the specific shop we did (Co-op in Stapleford) is because we found it suitable yet again to the genre of the music video. Stapleford is suburban area but the location in which have chosen is slightly more urban and portrays that stereotypical, English rock 'n' roll image. The camera shots we will use there will cut our the roads that are beneath the rooftop and mainly focus on the brick walls surrounding the shop, portraying a very down to earth approach on camera.

Music video planning/pitch

The track that I have decided to make my music video to is Arabella by the Arctic Monkeys. This is a newly released song on the album 'AM' released on the 9th September 2013. It is supposedly going to be the third single off the new album after the previous 'Do I wanna know' and 'Why'd you only call me when you're high'. It is a cross between the two genres in which I wanted to do - Hip Hop and Rock. This new album from the Arctic Monkeys has seen quite a drastic change to their previous material. In an interview with Zane Lowe on BBC Radio 1, Arctic Monkeys front man Alex Turner said that the album title was inspired by the Velvet Underground's 1985 compilation album VU.

- The summary of the video that I want to shoot with Nikki Brown in the other A2 media group is that we have a performance from my three piece indie rock band 'Paper Shop Dave' and then cutting towards a narrative. Quick shots will be essential towards keeping the audiences attention. From my previous research, I have found out that music videos being filmed in the past have used long timed shots and not cutting cutting them quickly. This doesn't look good at all on the eye. Something original and unique in music videos capture audiences attention, which is what we are trying to think of to feature in our two plot narrative.

Mis en scene: 


Lead male actor and Paper Shop Dave appearance - Skinny jeans, smart top, over jacket (usually leather or denim) and a funky, extrovert haircut.

Female lead actor appearance - Warm, long coat (preferably wool coat) coloured, patterned scarf. Gold hoop earrings, leggins or black jeans. Black chelsea boots. Minimal make-up with hair down.

The reason behind the song 'Arabella' being wrote is it's based quite simply on a girl. We have decided to expand on that with our story/narrative side of the music video being a boy who portrays the indie rock image chasing a girl whose appearance is styled around that of the likes of Alexa Chung (displayed below). This image is a very innocent but smartly dressed girl with reasonably bold designs from head to toe. Arctic Monkeys front-man Alex Turner who wrote this track has had a previous relationship with Alexa Chung lasting for quite some time, slightly ironic.

PAPER SHOP DAVE AND PROPS

In the picture displayed above, is my band Paper Shop Dave. The day to day clothing that we wear to college is similar to that of the mis en scene that we want to be portrayed in the music video.

- These pictures are also showing the props (instruments) that we are using.

• Both me and Nikki have agreed that we are going to film two separate narratives, other words known as a 'two-plot narrative'. The performance will be one and the other will be a story. Quick cuts between them both will make them look more interesting. A possible idea is to associate what is portrayed in the video to what the lyrics are saying. The lyrics are displayed below this text and it seems quite hard to represent them in a way that would seem good in a music video.

Girl Actor - Jessica Fletcher 

Jessica Fletcher is a friend of both me and Nikki at college. She is a very creative individual and studies Art and Photography and excels in the two subjects. Her image that she represents is similar to that  of Alexa Chung and Cara delevingne. This is the image that we want to portray for the female actor in our music video.

We have developed a prezi that involves our ideas:



Locations:

Attenborough nature reserve;

Stapleford Co-op rooftop;

•  The picture below represents the whole reason behind why we chose Stapleford Co-op to film at in particular, the urban and working class environment is perfect for artistic shots. This picture was taken in the 40's, around the time in which shops on the Stapleford high street such as Co-op were beginning to be built.

The Paper Shop Dave performance shed:

Arabella lyrics:


Arabella's got some interstellar-gator skin boots

And a helter skelter 'round her little finger and I ride it endlessly
She's got a Barbarella silver swimsuit
And when she needs to shelter from reality she takes a dip in my daydreams

My days end best when this sunset gets itself
Behind that little lady sitting on the passenger side
It's much less picturesque without her catching the light
The horizon tries but it's just not as kind on the eyes

As Arabella
As Arabella
Just might have tapped into your mind and soul
You can't be sure

Arabella's got a 70's head
But she's a modern lover
It's an exploration, she's made of outer space
And her lips are like the galaxy's edge
And her kiss the colour of a constellation falling into place

My days end best when this sunset gets itself
Behind that little lady sitting on the passenger side
It's much less picturesque without her catching the light
The horizon tries but it's just not as kind on the eyes

As Arabella
As Arabella
Just might have tapped into your mind and soul
You can't be sure

That's magic in a cheetah print coat
Just a slip underneath it I hope
Asking if I can have one of those
Organic cigarettes that she smokes
Wraps her lips round the Mexican coke
Makes you wish that you were the bottle
Takes a sip of your soul and it sounds like…

Just might have tapped into your mind and soul
You can't be sure

• The duration of the song is 3:27. This is pretty much perfect for us to film a two-part narrative music video as it isn't too long or too short. I much prefer the song to be slightly shorter than longer if it was possible. If the track was as long as say 4:30-5:00 minutes, it is very hard to conjure up that amount of shots to cover that time. Music videos are more often than not singles that have been released off artists albums.