Audience Research

Below is a survey that Me and Nikki wrote up to develop our understanding of audiences inside the music industry specifically;

http://www.surveygizmo.com/s3/1359078/Audience-Research


Results Evaluation:

Before we got any results back, through previous research in class we already had an understanding of wide of a range the music industry has towards people. Age is constantly a factor that is irrelevant towards music consumption. Genre isn't vital to certain age groups, there are no restrictions which gives people a sense of freedom. The ability to be able to listen to what you want is very good. Me and Nikki had both agreed to have a target audience age group of around 13-25. After  analysis of our survey results, we found it isn't embarrassing for people over this age group to like the same genre. This made us think that we can expand our target audience to ages above.
The music video itself is a project I want people to want to watch it again and find out if they have missed anything. This is the quality of a well made, entertaining video which is what bracket I want my video to fall under. Gorillaz are a personal example of what I can watch over and over again. It just isn't boring, fast cuts make the video more upbeat meaning I want to watch it again.